Ben Shields Senior Lecturer, Managerial Communication, MIT Sloan School of Management
Leslie Ann Owens Senior Lecturer, Information Technology Executive Director, Center for Information Systems Research (CISR) Nick van der Meulen Research Scientist, Sloan Center for Information Systems Research Clena Abuan Senior Technology Associate, BP Jerry Gupta P&C Research Lead, Swiss Re Institute
Ben Shields Lecturer, Sloan School of Management
Making your mark in the multi-billion dollar global sports industry is a challenge. So how do teams like the Red Sox and the Dallas Cowboys drive revenue? They create powerhouse brands that attract, engage, and retain fans by leveraging big data, creating cross-platform media and engagement plans, and using dynamic social media strategies to maximize live event experiences. Using theoretical and real-world examples, Ben Shields will share innovative best practices from the business of sports that are relevant to any consumer-driven enterprise.