Yossi Sheffi - 2019 Management Conference

Professor Sheffi explains why companies are not, in general, making the deep investments in sustainability that are required in order to “move the needle” and why they should not do it. He addresses why consumers are not willing to pay more or sacrifice in the name of environmental sustainability, despite saying so in surveys, and why such behavior may be rational. He also explains how governments contribute to the problem. Professor Sheffi will end with some thoughts and insights about future directions. The presentation and discussion include many examples, and time will be allocated for Q&A and discussion with Professor Sheffi.