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2021-Digital-Michael-Cusumano
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Duration: 45:49
October 13, 2021
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This talk will review and extend key findings from a recent book, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power (Harper Business, 2019) by Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie. Digital platforms are businesses that connect two or more market actors, with supply or demand driven at least in part by network effects. They are at the core of the most valuable technology companies in the world. The talk will explain how these digital platforms differ from conventional product or service businesses, how they differ among themselves, and why some markets produce spectacular winner-take-all-or-most outcomes while others result in financial losses. We will also consider emerging platforms powered by new enabling technologies such as artificial intelligence and machine learning, gene editing, and quantum computing.
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Video details
This talk will review and extend key findings from a recent book, The Business of Platforms: Strategy in the Age of Digital Competition, Innovation, and Power (Harper Business, 2019) by Michael A. Cusumano, Annabelle Gawer, and David B. Yoffie. Digital platforms are businesses that connect two or more market actors, with supply or demand driven at least in part by network effects. They are at the core of the most valuable technology companies in the world. The talk will explain how these digital platforms differ from conventional product or service businesses, how they differ among themselves, and why some markets produce spectacular winner-take-all-or-most outcomes while others result in financial losses. We will also consider emerging platforms powered by new enabling technologies such as artificial intelligence and machine learning, gene editing, and quantum computing.
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