Principal Investigator Serenella Sferza
Project Website https://www.cnet.com/roadshow/news/lamborghini-mit-team-up-to-fuel-the-future-o…
Project Start Date November 2016
Lamborghini and MIT will team up to fuel the future of supercars. Both companies will work together on mutually beneficial research projects under this new agreement.
Thinking about the current automotive zeitgeist and its focus on autonomy doesn't seem to leave much room for six-figure sports cars that get the heart (and, occasionally, the driver as a whole) racing. But Lamborghini isn't worried about autonomy. Its partnership with MIT will focus on research into new technologies that are a bit outside the box of conventional automotive wisdom.
"[The partnership] must allow Lamborghini to be ready for the changing philosophy of mobility in 2030 and beyond, something that guarantees we can continue to be on the market," said Maurizio Reggiani, board member for Lamborghini R&D, in an interview with Roadshow. "The customer cannot accept [a lack of] emotion."
The two parties will convene for the first round of brainstorming. Once both entities agree on some mutually interesting topics, they will collaborate on projects, share notes and run workshops, all in the name of advancing the industry, but specifically advancing Lamborghini's own cars.
Reggiani, and Lamborghini in general, believes that the partnership with MIT is an important link to developing the future of supercars. Despite an overwhelming excitement brewing to dive into a future based on the rationality of computers, Lamborghini wants to ensure that emotion doesn't fall by the wayside.