reTHINKFood

reThink Food, a unique collaboration between The Culinary Institute of America and the MIT Media Lab, brings together a diverse group of thinkers and innovators at the intersection of food, technology, behavior,and design. The initiative is exploring how big data, social networking, mobile computing, behavioral economics,marketing, neuroscience, agriculture, and culinary insight and strategy are radically changing food markets,systems, and the understanding of consumer choices.A major revolution is food is underway, powered by innovation and driven by consumers along with foodindustry leaders, visionary chefs, growers, entrepreneurs, scholars, scientists, behavioral economists, anddesigners. This movement of ideas aims to create a landscape where healthy, sustainable, higher quality, andmore engaging food experiences will thrive.At the center of this revolution is the innovator: in today's ever-accelerating markets, there is often little timefor a new company or product to get traction before consumers and investors decide to move on to the nextthing. Correctly reading shifts in food cultures and behaviors, designing brilliantly nimble business modelsand strategies, and developing deep, value-based connections with consumers are all essential traits ofsuccessful food-industry innovators today.Join us November 7-9 at the CIA's historic Greystone campus in the Napa Valley, California as we gatherexperts from a dozen or more fields to rethink the business of innovation, and the future of food, technology,and experience design.SPONSORSHIP LEVELS & BENEFITS: PLATINUM SPONSOR(*) Customized opportunities available. Please inquire with CIA or MIT Media Lab representatives.(*) For food companies, sponsor's products will be highlighted in the meals, menus and tastings during the retreat,where appropriate.(*) Space for literature on permanent display during the conference(*) Company name listed on conference signage and website(*) Attendee List shared before the conference, and one week earlier than the rest of the sponsors(*) Five (5) complimentary admissions for sponsor representative(s) to attend program.
In early November 2014, experts from a dozen or more fields to rethink the business of innovation, and the future of food, technology and experience design
will gather in the Napa Valley, California. Presenters include behavioral economist Michael Norton (Harvard University), researchers Charlotte Biltekoff (University of California, Davis) and Howard Shapiro (Mars, Inc.), chefs Christopher Kostow (The Restaurant at Meadowood), Daniel Patterson (The Daniel Patterson Restaurant Group), and Maxime Bilet (Imagine Food), Pulitzer Prize winner Michael Moss (The New York Times), journalist and author Tom Standage (The Economist), along with CIA president Tim Ryan and MIT Media Lab director Joi Ito.